Sarah Blackmon is a pretty great mural artist, and she’s also my sister. Several years ago, she had done murals for pediatric rooms in urgent care centers, but she wanted a few more gigs without the hassle of pitching her service door-to-door. A website is a great way to get attention for a niche, regional service like mural painting.
Website Design Strategy
We planned Sarah’s website around the services she wanted to provide: murals and business art. She had done a lot of canvas and mixed media paintings since completing her Bachelor’s degree at LSU, and so we included galleries of those images. Her paintings naturally speak for themselves, and so each page showcased examples of her work, often entire galleries.
While images will convince human readers of her skill, Google’s algorithm still relies largely on text to determine the relevance of each page for search results. In other words, we needed to describe the subject matter of each page in order for Google to understand why Sarah is relevant for all types of local businesses looking for painted artwork.
Attracting New Business
If Sarah wanted to paint murals full time, then she would need a blog and other work to further boost her visibility. Without additional work, the website attracted calls from as far away as Austin.
Sarah’s website is not currently active, but it was effective at generating leads while it lasted. As she did murals for different business owners around Texas, she also got references by word of mouth.