Even if you’ve read a dozen books and blogs on the subject, it’s tough to get started with online marketing. Should you focus on a newsletter or clever tweets? Whatever your field and target audience, two things are important to use constructively: your blog and social media. While targeting different audiences, both serve to increase traffic to your website and promote your personal brand.
Blog Deliberately
From Xanga to Medium, blogs have taken a lot of different forms over the decades. A lot of bloggers write whatever comes to mind, but that’s not the best way to get desirable results. If you want to be competitive on search engines, you’ll need to develop a backlog of informative, interrelated blogs. The subject of the blogs should connect (but not necessarily center around) your keyword list. Blogs are great for targeting long-tail keywords and niche topics germane to your field.
Use Social Media to your Advantage
Most of us waste too much time on social media, but that also makes the platforms great for reaching new contacts. You’re going to at least want a presence on Facebook, plus whatever platforms are relevant for your field. By developing a strategy for the types of posts to share, clarifying the goals for different kinds of posts, time on social media becomes an investment in learning to reach your target audience. The hardest part of keeping yourself on track is accountability, which is where coaching comes into play.
SEO Coaching Service
When you need help with diet or exercise, nutritionists and personal trainers are helpful. Many of us struggle with self-control when it comes to social media, and a little accountability can help with reaching goals. Blogging can be intimidating because of how open-ended the possibilities seem. As a part of the initial consultation, we’ll discuss your goals for your online presence.