Your online presence is critical. Google has effectively replaced phonebooks as the means of finding local stores and services. Instead of alphabetical results and full-page ads, you have to compete with website relevance and Google reviews. With quality website content, you can begin to take charge of your online reputation and start building your brand.
Content for Any Industry
I’ve written website content and social media posts for all kinds of clients, from plastic surgeons to trucking companies. What’s essential is adapting your message for your target audience. I have experience writing content for all the following:
- Car Dealerships and Mechanics
- Restaurants and Night Clubs
- Doctors and Clinics
- Lawyers and Law Firms
- Hotels and Developers
- Tourist Attractions
- Non-Profit Organizations
SEO Consulting
If you’re already happy with your website, but you want to get more traffic, we can talk about optimizing your online presence. Depending on your goals, a wide range of techniques may be needed to boost your search rankings. On-site SEO begins with a keyword strategy and optimizing each page of your website. You’ll also want to claim your review listings and cultivate linkbacks.
Social Media Management
When people ask their friends for recommendations, those conversations often happen on Facebook. If your page is active and easily linked, you become an active participant in that conversation. An active page demonstrates your popularity and keeps your brand fresh in the mind of your audience. Facebook has become more of a pay-to-play platform for outreach, but it’s still a great way to rally existing fans.