The right words make all the difference. People who find your website are looking for information, whether it’s just your hours or a more detailed description of a service you offer. The text content on your website should provide helpful answers as clearly (and often as persuasively) as possible. In order to be found by new visitors, your website content also needs to be written with SEO goals in mind.
Website Content for SEO
Flashy animations are impressive, but they won’t help your website appear higher in the search rankings. In Search Engine Optimization (the techniques for getting your website to rank higher on search engines) the mantra is, “Content is King.” Many, many things contribute to your organic search ranking on Google, but high quality text content is one of the most important factors under your control. In its most basic form, each page of your website is written with a particular search term or keyword in mind.
Informative Text Content
Today’s readers have short attention spans, and you need to provide answers quickly. Unfortunately, you’ll also want to include 300+ words per page for SEO. Some businesses rely on fluff and sales-y buzzwords, but the better solution starts with providing useful information wherever possible. Ideally, your website structure should reflect the spread of products and services offered by your company. Most of the keywords you want to target should naturally correspond with products and services.
Words for the Way You Do Business
Your “brand” is conveyed in the tone of language across your website. Is your business image friendly and relatable or seriously professional? A family restaurant can afford to be more informal than a law firm. You know what’s right for your business, but sometimes it’s hard to explain. As part of a consultation, we can talk through the range of options to better define your brand. If needed, drafts of sample content can triangulate the voice that’s right for your company.
It’s Easy and It’s Not
Writing website content is absolutely something that you could learn to do yourself. It’s a bit like changing your car’s motor oil at home. If you don’t already have the right tools and experience, you may find better ways to spend your weekend. If you want to learn the basics of SEO, you’ll need to invest more time, and there’s a good chance you’ll still need help. You know your business better than anyone, but it may be harder to edit and evaluate the words you’ve written yourself. Ultimately, hiring a content writer saves time and results in more reliable content than DIY.
To get started on website content for your business, send me an email. We’ll set up a free consultation to evaluate the needs of your business.