Facebook and LinkedIn are great tools, but a personal website is the best way to showcase your personal strengths. Whatever your industry, you need more than a social media profile to make your pitch. Find your audience by competing for search results on Google.
Writing for Any Field
With personalized website content, you want a professional voice that’s appropriate for your field. With professional experience in international development, emergency medicine, and food service, I’ve dealt with a wide range of audiences. I’ve written blogs, social media posts, or website content for all of the following types of professionals:
- Lawyers
- Doctors
- Mechanics
- Artists
- HVAC Technicians
- Remodeling Contractors
Social Media vs Websites
Your website and social media profiles are adapted for different audiences. For most professionals, you’ll want a presence on each platform that’s relevant to your market. If you’re a motivational speaker for teens, then you’ll be more active on newer social media like TikTok than an insurance adjuster.
In most cases, your social media is used for outreach and engagement. You’ll plan a variety of posts, most of which will not be directly self-promotional. You can share articles and memes, depending on the platform and your personal brand. Social media also provides a platform for sharing your blog posts and directing visitors to your website.
Professional Personal Websites
A professional website is more impactful than a CV or resume, making a first impression that lasts. Your website allows you to reach future clients and employers without relying on middle-men like LinkedIn.
Social Media Coaching
Your social media feed is designed to be a time suck, and it’s hard to use any of the platforms constructively. With social media coaching, we can talk through your goals, devise a custom strategy, and make sure you stick to the plan. It’s analogous to the service provided by nutritionists and personal trainers. Some people need zero help with fitness and dieting, but the rest of us struggle to find helpful advice among all the fad diets. Social media is easy to use in unhealthy ways, even in our personal lives. It’s equally easy to waste time and money by attempting to reach professional goals in a haphazard way.